What is Personal Brand Photography? And How Does It Help Small Business?
'That's so on-brand for you!' We all walk around with our own personality
You may be hearing the term 'personal brand' A LOT these days. What in the world is it? Is it not enough to just have a personality and call it a day. Or maybe a pretty logo and nice name for your business?
A personal brand is the unique perception that people have of you and culminates your skills, values, and reputation.
As a small business owner or entrepreneur you work hard to define your business offering. Everything from the best product or service you could offer, to superior customer service, to presenting what you're offering in its best light. But how are you presenting yourself?
You are a huge value-add to your customer. Yes, you! Small business owners are usually front and center interacting with their clients and leaving the biggest impression. So it's incredibly beneficial to present yourself in the best light both in front of your customer and to potential customers who are looking for you.
In comes personal brand photography. Personal brand photography is a visual representation of who you are as a business owner and an individual. These intentional images bring out your personality, show what you do, and illustrates who you are to your audience.
Personal branding photos are more than just pretty pictures. When used within your marketing, brand photos raise your audience's awareness of you, begins to connect who you are with what you do, and develop a connection with your ideal clients. All of these efforts are intended to aid in generating revenue for your business.
Asking yourself where can you use brand photos? Everywhere a photo is required! Use your brand photos on social media (obviously), in email marketing, through out your website, as profile photos, on printed marketing materials, in your email signature - anywhere you can share your image, use your brand photos.
Having a consistent professional visual prescence will leave a lasting impression with your audience. They'll see the effort your put into your marketing visuals and associate your brand with quality.
Curious about the Emily Marcella brand photography experience? I'd love to share more with you! You can always reach out to me through the contact form to request more information.
As I'm transforming this website (emilymarcella.com) to share more about brand photography, I have a full website with helpful blog posts, information about my services, and a helpful experience guide to get you started on the path to brand photography.
About the Images in this Blog Post
Jaclyn Riegle Interiors in a Northern Virginia interior designer with the intention to make interior design accessible. Jaclyn focuses on collaboration with clients to bring their design to fruition. As we were planning for her brand photos, Jaclyn shared that design is in her family's history and has been passed down from previous generations. She created beautiful spaces in her Loudoun County home that brought out her passions - entertaining, design, and enjoying the home she designed herself.
Who is Emily behind Emily Marcella Photography?
Emily Marcella is a Northern Virginia brand photographer with a passion for helping entrepreneurs grow their creative small businesses. Emily's background in marketing led her to champion content creation and marketing for area businesses. While her photography business started with portrait and wedding photography, Emily saw the need for polished professional imagery for business owners, especially during the pandemic and a tumultuous economy, and she began offering brand photography in 2019.
Commentaires